The latest metaphor picture the Lord gave me is this: to stop the marketing and only write would be like cooking a gourmet meal and leaving it sit on the stove. Marketing is the serving dishes by which I bring the food to hungry people. The Lord is really serious about this. Groan. My emotions have yet to catch up with my spirit’s enthusiastic “Yes!” I can tell that I am going to be here for a while.
Today I listened to a webinar on writing blogs. Not just any blog--successful blogs that convert readers to loyal, satisfied customers. Dereck Halpern, the speaker, agreed with the idea that the greater percentage of one's time should be spent on promotion and the lesser on creating content.How do I reconcile the fact that my assignment is to stay one step behind Jesus…close enough to hear what He says and write it down, the fact that He has given me a flaming pen that can also be a sword…writing as spiritual warfare, as gourmet food…how can I be called to make plain the mysteries of God and spend 75% of my time in marketing. Only 25% of my time relating to God and writing what I hear?
I sat and contemplated that for a while, thinking about prophets of old…and then of Jesus who spent 75% of His time with the people and 25% alone with Father. Okay, I see it. Marketing IS ministry. Help me Jesus!
How do you other writers do it? Is it 75/25, 80/20 or 90/10? And is the larger percentage on creation or promotion (ministry)? We writers tend to go off alone, but this is something we all struggle with.
Let's talk to each other and see if we can isolate common elements that help us get a successful balance. I anticipate two or three difference sets of elements--one for parents with children at home, one for empty-nesters, and one for those with physical limitations (illness, disabilities, etc.).
Let me hear from you. How do you balance your equation?